C.K. Prahlad, eminent economist, who is known through his work on ‘core competency’, is considered to be a major thinker of our time. This book was written with a lot of passion and gives a fresh view on the matter- those of you dealing with poverty will find it very inspiring. Lots of it is online:
“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.”
Von C. K. Prahalad
Mitwirkende Personen Harvey C. Fruehauf
Veröffentlicht von Wharton School Publishing, 2006
ISBN 0131877291, 9780131877290
273 Seiten
